No STO trailer for the new movie?

[TheFeelOfCotton]

I, for one, was suprised that there was no trailer for STO at all before the new movie. I figured this would have been thier big chance to get the message out about STO to the hardcore trekkies as well as the casual gamer.

[Corehaven22]

I, for one, was suprised that there was no trailer for STO at all before the new movie. I figured this would have been thier big chance to get the message out about STO to the hardcore trekkies as well as the casual gamer.

Ive been predicting for weeks we would see one in the trailers.

Havent seen the movie yet. So it wasnt there huh?

Missed opportunity Cryptic. Kind of sad really. Its a no brainer.

[eNDIE]

Ive been predicting for weeks we would see one in the trailers.

Havent seen the movie yet. So it wasnt there huh?

Missed opportunity Cryptic. Kind of sad really. Its a no brainer.

Yep it would have been a good way to promote it.

[Anichent]

I also haven't seen it, not til tomorrow anyway. But if there was no trailer or even mention of STO before XI, that is very very sad

[Cormoran]

personally im happy, the less people coming in and wondering why it's not set in the movies time period the better.

[Corehaven22]

personally im happy, the less people coming in and wondering why it's not set in the movies time period the better.

Yea. Thats probably what Cryptic thought too. Less people knowing about the game the better. Its a fantastic business strategy. The last thing they would want would be millions of people seeing their game advertised on the big screen. Sure wouldnt want that. I mean, money is the root of all evil. And Im glad to see Cryptic isnt interested in making any. Good for them. :rolleyes:

[Thibor]

Ive been predicting for weeks we would see one in the trailers.

Havent seen the movie yet. So it wasnt there huh?

Missed opportunity Cryptic. Kind of sad really. Its a no brainer.

Craig said in a recent thread where people were questioning a lack of excitement that he wasn't worried because they haven't even really kicked in the PR engines with regards to this game. And that was stated in the past couple of weeks. Me thinks if they were intending on having a game trailer appear during the movie previews then he would have more likely said something along the lines of "Something spectactular coming up really soon" or some other such cryptic response.

So for that reason alone, I'm not surprised at all.

Add to that I believe they said early round(s) of beta applicants will be pulled from existing forum accounts and it might be they considered having a trailer doing the movie previews might significantly inflate the current population here and they might rather pull beta applicants from those that have been here for awhile.
*shrug* that's just pure speculation though

Wouldn't suprise me given what likely to be the launch timeline this game is on that some sort of free trial offer or other such gimmick will be used when the DVD for the movie goes on sale. But again, that's speculation.

[Tamgros]

Craig said in a recent thread where people were questioning a lack of excitement that he wasn't worried because they haven't even really kicked in the PR engines with regards to this game. And that was stated in the past couple of weeks. Me thinks if they were intending on having a game trailer appear during the movie previews then he would have more likely said something along the lines of "Something spectactular coming up really soon" or some other such cryptic response.

So for that reason alone, I'm not surprised at all.

Add to that I believe they said early round(s) of beta applicants will be pulled from existing forum accounts and it might be they considered having a trailer doing the movie previews might significantly inflate the current population here and they might rather pull beta applicants from those that have been here for awhile.
*shrug* that's just pure speculation though

Wouldn't suprise me given what likely to be the launch timeline this game is on that some sort of free trial offer or other such gimmick will be used when the DVD for the movie goes on sale. But again, that's speculation.
I talked to a lot of people about ST and STO when I saw the movie (it was an IMAX, so it was a lot of people). NO one had heard of STO. I honestly think it was a huge missed opportunity.

It's fine that the PR engine hasn't started rolling yet, and they have something big planned. But, will this 'something big' even have a chance to bee seen by the kind of relevant audience that the movie has?

[Cormoran]

Yea. Thats probably what Cryptic thought too. Less people knowing about the game the better. Its a fantastic business strategy. The last thing they would want would be millions of people seeing their game advertised on the big screen. Sure wouldnt want that. I mean, money is the root of all evil. And Im glad to see Cryptic isnt interested in making any. Good for them. :rolleyes:

LOL tell that to cryptic, not me mate.

[Ensign.Ricky]

That's what sequels are for.



...jk

[Corehaven22]

I talked to a lot of people about ST and STO when I saw the movie (it was an IMAX, so it was a lot of people). NO one had heard of STO. I honestly think it was a huge missed opportunity.

It's fine that the PR engine hasn't started rolling yet, and they have something big planned. But, will this 'something big' even have a chance to bee seen by the kind of relevant audience that the movie has?

Yea. Whoever works in their PR or marketing department needs to go back to working the drive through at Burger King.

[Mr.Taboo]

Putting a trailer in now might not be good only because we'd just have more people coming here asking when it's coming out or wanting to know where to download it from.
And a few might even get annoyed because "OMG itz note even out yet FAIL ".
I wouldn't be surprised to see a trailer on the movie DVD when it comes out because that may be closer to the release of the game , heck there may even be trial in the package if the game is already out by then.

.

[Corehaven22]

Putting a trailer in now might not be good only because we'd just have more people coming here asking when it's coming out or wanting to know where to download it from.
I wouldn't be surprised to see a trailer on the movie DVD when it comes out because that may be closer to the release of the game , heck there may even be trial in the package if the game is already out by then.


Yea hopefully they'll do something with the DVD release. But I dont care what stage of development you are in. If you have an opportunity to reach millions of people you take it. Plain and simple.

They've given interviews to other web sites, and magazines. So I dont think they are trying to keep the game a secret or anything (no idea why they would want too).

And while some of us may be glad of the fact that we wont have thousands of new people checking out this site and the forums, I dont think it helps Cryptic. If you want people to buy something you advertise it.

[takiwa]

Putting a trailer in now might not be good only because we'd just have more people coming here asking when it's coming out or wanting to know where to download it from.
And a few might even get annoyed because "OMG itz note even out yet FAIL ".
I wouldn't be surprised to see a trailer on the movie DVD when it comes out because that may be closer to the release of the game , heck there may even be trial in the package if the game is already out by then.

.

You sir I think hit is on the head with a wammer hammer.
The DVD/blueray provides the perfect media for this, its going to be closer to release, they might have started the BETA for the game and will most likely have large fleet engagement/content video by the gigabytes and most of the things we keep rehashing here in the forums will either be solved or closer to resolution.
And the PR is done for them advertising wise by the movie companies hyping the DVD.
Takiwa
Edit for spelling

[eNDIE]

You sir I think hit is on the head with a wammer hammer.
The DVD/blueray provides the perfect media for this, its going to be closer to release, they might have started the BETA for the game and will most likely have large fleet engagement/content video by the gigabytes and most of the things we keep rehashing here in the forums will either be solved or closer to resolution.
And the PR is done for them advertising wise by the movie companies hyping the DVD.
Takiwa
Edit for spelling

Sure but fact is not everyone will get the dvd and therefor might not even know that a game is in development , so it wouldnt be to far fetched to want to start some sort of buzz within the ranks of non trekkers.

[Corehaven22]

Sure but fact is not everyone will get the dvd and therefor might not even know that a game is in development , so it wouldnt be to far fetched to want to start some sort of buzz within the ranks of non trekkers.

Yea. An 8 second teaser would have done just fine. Just so people know the game EXISTS. Which many folks dont. Right now there is a lot of attention towards Star Trek. Now is the perfect time. Not months from now when the hype has died down.

[LunaticFringer]

Was kind of hoping for a movie preview as well. Going to see the new movie today but I guess it won't be there.

That said I'd say they do, indeed, still have time to put something with the DVD release depending on when this thing actually launches.

[CinC-UFPForces-Cardassia]

Yea. Whoever works in their PR or marketing department needs to go back to working the drive through at Burger King.

I understand that you feel strongly about this, but it's simply unnecessary and outright rude to attack the competence of the public relations and marketing staff at Cryptic in regards to this issue. You simply lack any information about any internal deliberations had on the subject, whether the idea advanced or not, how far it may have advanced if it did, where any resistance to the idea did or did not come from, and what factors that resistance may have been owed to. You simply don't know of what you speak.

So, please, have a little common courtesy and leave out the information-free personal attacks.

[LordDave]

When was the last time a video game was put as a trailer on a movie?
It doesn't happen. Hell the costs alone are astronomical.

Plus, the people who see this movie and liked it and aren't already trekkies aren't going to play this game. This game is set in the old visual style. The movie is a new visual style. The two clash like worse than Mac and Windows users.

[bridgeburner18]

HA.... what if they offer a beta key with every purchase of Star Trek on dvd....

[Loekii]

Imo, I think that we (forum followers at STO) over estimate the appeal of STO, and tend to be a little too STO centric.

A few reasons I wasn't expecting to see any type of advertisement in the theaters:

Cost. Advertising in theaters is rather expensive. You are competing with other films, that have a much larger advertising budget than Cryptic/Atari STO.
Far too early. Release is still about 6 months away, so most of any 'buzz' would be long forgotten by the release of STO.
Most Movie goers are NOT MMORPGers. They are movie goers. Adverting Time is purchased based upon Target Audiences, which is why you do not see specific advertisements in theaters for things that have a niche appeal (ie Avon, Calvin Klien, Maytag, etc). You can notice the trends in Television and Radio ad time -- they tend to be of things that the probable target audience wants (ie Toys and Kid Cereals on Cartoon network, Aftershave during sporting events, etc).


It really would have been a tremendous waste of money, as 99% of the movie patrons would not play a monthly subscription game.

Best place to market STO is on gaming sites, gaming Magazines and gaming stores, aka where Gamers patron.

What is going to make or break STO is word of mouth and being a fun game.

[Thibor]

When was the last time a video game was put as a trailer on a movie?
It doesn't happen. Hell the costs alone are astronomical.

Plus, the people who see this movie and liked it and aren't already trekkies aren't going to play this game. This game is set in the old visual style. The movie is a new visual style. The two clash like worse than Mac and Windows users.

Actually it does happen Dave. At least at the local $1.50 "second run" theater. It's been quite a while I thought a movie coming out was worth whatever the going rate ($8-$10) was. Last couple of times there I know there was an ad spot for some driving game. Same game both times. Just like they also played the National Guard ad aka Kid Rock video w/ Dale jr for the song "Warrior" at least the last 3 or 4 times I've been to it over the past few months.

The "movie preview" time allotment isn't just for movies anymore.

[Apoc_0987]

Unfortunate, yes. You have to realize that if they had tried to get a preview in, it would probably have taken more time because the mass media isn't ready to except the fact that video games are part of most Americans' lives. It's kind of sad really.

[Anichent]

Most Movie goers are NOT MMORPGers. They are movie goers. Adverting Time is purchased based upon Target Audiences, which is why you do not see specific advertisements in theaters for things that have a niche appeal (ie Avon, Calvin Klien, Maytag, etc). You can notice the trends in Television and Radio ad time -- they tend to be of things that the probable target audience wants (ie Toys and Kid Cereals on Cartoon network, Aftershave during sporting events, etc).


Most television watchers are not MMORPGers either. You're logic is weak. There is no category for "movie goers" to fit into as most people, regardless of interests, watch movies. Therefore, advertising for a Star Trek game at a Star Trek movie would make the most sense

[Loekii]

Unfortunate, yes. You have to realize that if they had tried to get a preview in, it would probably have taken more time because the mass media isn't ready to except the fact that video games are part of most Americans' lives. It's kind of sad really.

Nonsense.

The reason it isn't more common is simply 'no bang for the Buck'. Such ad time, does not yield justifiable profits.

If it did, companies would be all over it. It is their job, not a hobby, so the players involved know exactly how effective such advertisement would be. I have friends that sell ad space, and believe me, they know what sells, when, on what media and at what time. It is a science.

[Apoc_0987]

Nonsense.

The reason it isn't more common is simply 'no bang for the Buck'.

It is Advertising 101 - you only advertise when and where you get a correlative profit. Otherwise it is wasting money. If it costs 5 million to produce and air, then you need to make 5.5+ million at least directly related to that advertisement.

Yes. That too, but it also revolves around target audience. Many moviegoers are probably gamers, but it is still odd to see video games (not consoles though) advertised in movies and TV (except for Halo 3 and few other select games).

[Rgoodfel]

It would be nice if they used the movie hype to tie in some more viability for the game. But, I don't think it will be bad for the game if they don't. Let's face it mostly we would just love some more info.

[elocke]

I would personally think that more publicity for STO will and should come out at about the time the movie hits DVD, as it will be alot closer to STO's release date by then as well as the fact that the DVD market is always a big seller. A preview on the DVD would be a perfect move as well.

[jagerbolt]

Agree with those who say it is too early and too expensive to add a trailer in with the movie. Cryptic isn't Blizzard, they don't have a massive budget to work with. They will have plenty of PR when it gets closer I bet.

DVD would work, the average time it takes a movie these days to hit DVD is what, 4-6 months after release? It would fit perfect to put something on the DVD as the game should (hopefully) be getting closer to completion at the end of the year.

Or maybe that is wishful thinking on my part. :D

[Avatar_of_Champions]

HA.... what if they offer a beta key with every purchase of Star Trek on dvd....

That beta alone would have more people in it than WoW.... Startrek and Starwars fans are a pretty loyal lot, if either game was to do that they would get overrun... just by looky lews trying to try out the game and not actually TESt it.

[Dext]

I, for one, was suprised that there was no trailer for STO at all before the new movie. I figured this would have been thier big chance to get the message out about STO to the hardcore trekkies as well as the casual gamer.

Look to see it on the DvD is all I can say.

[Mr.Taboo]

Sure but fact is not everyone will get the dvd and therefor might not even know that a game is in development , so it wouldnt be to far fetched to want to start some sort of buzz within the ranks of non trekkers.

True but a lot of non trek fans will go see the move , a fan is more likely to get the DVD and IMHO be more likely to try the game.

.

[Corehaven22]

When was the last time a video game was put as a trailer on a movie?
It doesn't happen. Hell the costs alone are astronomical.


Like Thibor said Dave, this does happen. Ive seen several video game trailers before a movie in the last several months. Ive seen the previews for some horror game (dont remember), a racing game, and a first person shooter. Usually, it annoys the crap out of me. I like video games, but I usually dont see it necessary before a movie.

STO on the other hand sort of directly relates to Star Trek (movie). So if OTHER games are going to be advertised before a flick I'd at least like the one im very interested in to be shown.

I guess the reason Im so up in arms about this is that I want STO to succeed. Badly. If one of the developers needs a spare kidney or lung or anything I'll be happy to donate. Just let me know Cryptic.

[Azurian]

Well it would've been smart promotion if the STO trailer was in the movie trailer just to get word out and get people drooling.

But hopefully Paramount adds the STO trailer in the ST11 DVDs, which is out in November. After all, Lucasarts did that with some of their games.